Jessie J was in no way conservative, but in her sheer scarlet dress, she was still unable to divert eyes away from Holly.
Nicole in her bright yellow strapless dress with embellishments on the bodice....Her boyfriend Lewis Hamilton was however absent, leaving her to walk the red carpet alone. How low can Nicole Scherzinger go? Too low in this Versace column dress
Abbey Clancy opted for a sixties-style pink number
Her slick black hair was straight and cascaded sown her back.
Award winner Adele looked gorgeous in a black dress with a sweetheart neckline and sheer sleeves.
X Factor winner Alexandra Burke chose a purple dress
which had an odd yellow panel on the top
Cher Lloyd shunned a dress in favour of this sparkly jumpsuit
American singer Lana Del Rey opted for a gorgeous off-the-shoulder red dress
Just like a mermaid! Australian singer Kylie Minogue, who presented the first award, was pretty in a strapless blue number, Kylie wore her staple smile and a dazzling blue dress, teaming the frock with equally eye-catching earrings.
Pixie Lott chose black ruffled Dolce & Gabbana and a cute clutch to match the red carpet, a sophisticated choice
Lisa Snowdon wore a white bandage dress
Presenter Caroline Flack wore a smart short-suit, teaming the business-like attire with nude heels and a funky geometric print clutch bag
X Factor winners Little Mix, wore contrasting clothing to one another.
Tulisa Contostavlos' 'Little Muffins' all stood out from the crowd in their bright ensembles.
While Perrie Edwards wore a black high-neck dress, Jade Thirlwall looked cute in a checked shorts suit as Jesy Nelson donned metallic leggings and fuschia pink boots and Leigh-Anne Pinnock completed the group in a black and yellow graphic-print minidress and wedge heels.
CUTE COUPLE ALERTS:
Katie Melua brought her new fiancé James Toseland
Fearne Cotton with boyfriend Jesse Wood
Professor Green and girlfriend Millie Mackintosh
BLOKES AT THE EVENT:
Last year's X Factor runner-up Marcus Collins
Black Eyed Peas star Will.i.am
The Award night host James Corden strike a pose
Suave: JLS hit the red carpet, from left, Aston Merrygold, Ortise Williams, Marvin Humes and Jonathan Boyband JLS took to the floor in a mixture of casual outfits, including a blue leather biker-jacket donned by Aston, who appeared to have forgotten his t-shirt.
Doing it for the boys: One Direction, from left, Niall Horan, Harry Styles, Zayn Malik, Louis Tomlinson and Liam Payne appeared on the red carpet in typical boyband attire, rocking tailored suits with some interesting footwear
Go RIRI!!!
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