Saturday 19 May 2012

Asake Oge ‘Timeless Heritage’ Fashion Film and Campaign


London based Nigerian label Asake Oge‘s Timeless Heritage collection is an explosion of colors and a witty injection of glittering doodads too. At first look the photography strikes you but still leaving you in a sane enough state to experience the clothes visually. I love the interesting fabrication and fusion of color in the jumpsuit above as well as loose silhouette of most of the pieces.

“Timeless Heritage” is a tribute to the matriarchs in my family my grandmother passed on a fashion legacy to my mother and her sisters and this was passed on to me. Each dress has been named after these seven women.
I have drawn inspiration from nature, a tropical paradise setting with a colour palette of Red, Blue and Yellow; Yellow for the sun, Blue for the skies and ocean and Red for the sunset, flowers and passion. Staying true to the Asakeoge ethos of using bold bright colours, these pieces are the core of a 30 piece collection which will continued with the autumn winter collection. The timelessness is conceived in the use of luxurious French Silk, French Cotton and Silk Jersey made into garments with classic silhouettes that would stand the test of time. Less is more as the bright colours, soft flowing fabrics and bright prints speak for themselves.
With pieces ranging from evening wear, bridal, red carpet to day wear, there’s something for every woman.  You are not afraid to standout because the Asakeoge woman is a trendsetter not a fashion follower.



OH THERE’S MORE, JUMP IN & SEE

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